Water is getting punk-rock edit, thanks one viral brand. While some may argue that the market is, ahem, oversaturated, Liquid Death manages to stand out. The metal (in material and aesthetic) cans of ...

Mike Cessario was bouncing around L.A. ad agencies after graduating from Pasadena’s ArtCenter College of Design when he beheld what all marketing types covet but seldom find: a gaping hole in a ...

The first two comments on Martha Stewart’s Instagram post announcing her brand collaboration with Liquid Death last week really tells the story. “Disturbing. Not funny,” one commenter posted. “This is ...

Beverage company Liquid Death is making history and giving away a retired fighter jet to one lucky customer. But here's the catch: pilot not included. The canned water brand announced that customers ...

Mike Cessario, CEO and co-founder of Liquid Death.. Photography by G L Askew II “IT NEEDS to be not porn music.” Mike Cessario, co- founder and CEO of Liquid Death, shakes his head as a ...

Hydrated dunes suggest water can persist on some parts of the Martian surface, according to data from China's troubled Zhurong rover. reading time 2 minutes China’s Zhurong rover has found evidence of ...