Finding a strapless bra that’s both comfortable and stays in place while we move is as rare as a Frank Ocean album—they don’t come around very often, but when they do we find ourselves overjoyed and ...

Over the last couple of years, there has been a push to move away from structured bras with prickly underwires and thick padding to a more natural and comfortable shape. While push-up bras are still ...

In April 2016, Michelle Cordeiro-Grant left her senior post at Victoria’s Secret to launch Lively, a direct-to-consumer lingerie startup aiming to challenge the traditional branding and design of ...

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More women want to be comfortable and practical when it comes to lingerie. While there's a time and place for elaborate lingerie, more women want to be comfortable and practical, forcing the lingerie ...

Let’s face it: When it comes to strapless bras, we have been long suffering. It’s 2019, and yet you’d never know it by looking at the landscape of strap-free offerings on the market, which closely ...

For years, the lingerie industry has talked about challenger brands disrupting the traditional players in the market with more inclusive sizing, more accurate fit or better culture. Wacoal is kind of ...

Bra entrepreneurs are finally women. While that may seem obvious, the lingerie and underwear industry, a reportedly $13 billion market, has long been dominated by men, three entrepreneurs tell me.