When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...

Yahoo announced Local Featured Listings today, a way for local businesses to advertise on Yahoo Local search results. This is not pay per click advertising, but rather first come, first serve service ...

In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that ...

Once upon a time, every business wanted a Yellow Pages listing. The Yellow Pages were the primary way that consumers had to find a business. Today, the internet has changed all that, with Google, Yelp ...

In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines such as Google, Yahoo and others. So what are the most popular things ...

Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives. Further, ...