Image, is everything. Other times, it's nothing. For every athlete making the transition from collegiate to professional football player, it's a lesson that at some point will be learned. From ...

Lasting images For more than three decades, the Key Art Awards have honored the art behind the business of movie marketing.

As marketers dive into AI image generation, one of the chief brand concerns is how to be ethical and transparent.

Consumers have long demanded more diversified marketing, but Black influencers have faced issues including pay inequality, which marginalises them and stifles industry ability to become more ...

Why Content Marketing Is the Best Long-Term Marketing Strategy For my money, there’s no better long-term strategy than content marketing. Here’s why.

When Liberty Media purchased Formula One, the sport was in a decline. Fan engagement had long taken a backseat to the money-making urges of former leadership under Bernie Ecclestone — and if ...

Anyone who’s been in marketing long enough can relate to the following scenario: It’s the monthly leadership meeting for your company and the agenda includes a review of last month’s ...

Image advertising greatly influences consumer views, sometimes referred to as brand advertising or institutional advertising. It entails utilising visuals, such as pictures or movies, to leave the ...

An image campaign, such as “the Blue World,” needs serious dollars over a long run, not a few selected ads in a national medium.