A good marketing plan is essential to the survival of any business. According to the Bureau of Labor Statistics, marketing workers are typically classified into one of three major categories: survey ...

The marketing job market continues to slip amid economic uncertainty, hitting those in the start of their careers or in a generalist position especially hard, according to data from Taligence, an ...

"The 2025 curve bent into a clear K," said Michael Wright, CEO of Taligence. "New grads are fighting for oxygen while the middle - those player-coach types who can still write copy and read a P&L - ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. The marketing industry in the U.S. is predicted to grow by 8% ...