Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.
Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. In the context of any given business, the marketing function is ...
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Learn by example: 7 successful small business marketing campaigns
Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...
Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...
Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...
The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...
Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...
Digital marketing expert and content strategist specializing in SEO/ SMO/ SEM. Working with 247Webpromotions, a leading digital marketing company in California, dealing in key areas of SEO, including ...
What if your marketing strategy could not only keep up with the fast-paced digital world but actually thrive in it—effortlessly blending creativity with innovative automation? Welcome to the world of ...
Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). Imagine a mid-sized B2B healthcare company, proud of its shiny new AI tools designed to transform its communications ...
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, ...
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