In the new book “The Marketer’s Playbook -- the CMO’s Guide to Modern Marketing,” authors Tony Quin and Kevin Smith advocate that brands need to do marketing basics consistently well, which requires a ...

There are few things that marketing delivers to the business that’s as impactful as messaging, regardless of company size or economic conditions. Messaging is the fundamental definition of your ...

If you've ever been the victim of a typical window replacement sales pitch, you know all too well the plague of botched marketing and sales messaging. You reach out ...

Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...

As Caity and Roger recently wrote for Call to Action, every brand-building effort needs to start with research. It’s hard to drive meaningful change if you don’t know where your brand is right now—or ...

Or just plain isn't converting? It may not be your messaging that's to blame. Join MarketingProfs CEO Allen Weiss to learn why it's likely your positioning that's missing the mark. In this free ...

Companies are accelerating adoption of cloud-based messaging management as digital communication volumes exceed manual handling capabilities, according to recent market analysis. The global messaging ...

Linxter is a cloud messaging framework for connecting all kinds of applications, devices, and systems. A behind-the-scenes, message-oriented cloud-based middleware technology, Linxter automates the ...