Florida International University made a splash Tuesday when it announced recording artist Armando Christian Perez, known as “Pitbull,” had obtained naming rights for FIU Stadium where the Panthers ...

Since the 1990s, an increasing number of professional sports teams, as well as many colleges, have sold the naming rights of their stadiums to private firms and, in one instance, to a for-profit ...

The rising cost of stadi um naming rights deals is bucking the economic trend, but the brand considerations are being more closely scrutinised. With a greater emphasis being placed on brand valuation ...