In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Confession: I scroll past every “clean girl” makeup tutorial on my TikTok For You Page. See, when I sit ...
It's been eight years since Huda Beauty rocked the makeup world by launching the Easy Bake loose powder in Banana Bread. Cue a worldwide sellout of the yellow-toned mattifying powder, and endless ...
It’s hard to admit, but I’m an influencer’s dream audience — I’ll buy anything if it looks cool enough. So when TikTok started blowing up with mini Huda Beauty pressed powder PopSockets in early ...