OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

CINCINNATI--(BUSINESS WIRE)--Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverine, in theaters July 26.

With Joe Miller's frontrunner status in doubt, the Alaska Republican's campaign is taking notes from that marketer's dream-come-true of a viral video. Yes, he's parodying the "Old Spice Man" ad to ...