Nonprobability online panels, where the predominant mode of data collection is computer-assisted web interviewing (CAWI), account for the vast majority of worldwide survey research that is carried out ...

A fascinating paper about the potential threat AI can pose to online research panels. The advancement of large language models poses a severe, potentially existential threat to online survey research, ...

Pew Research Center conducted a series of analyses exploring data quality in its U.S. surveys, specifically those conducted on the Center’s online survey platform, the American Trends Panel (ATP). The ...

Most probability-based political and social surveys of the general public in the United States continue to be conducted by telephone. In most of these surveys, respondents are interviewed only once.

In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only ...

Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The ...