Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Winning companies have either a remarkable product that ‘sells itself’ or a strong product with remarkable distribution. As a startup founder, one of the fundamental questions you have to ask yourself ...

A firm's pricing strategy, product distribution and promotional strategies form three-fourths of the product marketing mix, or four P's of marketing. This is the combination of factors that contribute ...

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the "Evolution of Distribution" platform, which provides domestic and ...

Industry disruptions bring an urgency to break the established chains of business inertia – of continuing to do what we do because that is how we have always done it. Disruption forces challenging ...

Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...