Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...
Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.
Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...
IIMB is offering free online courses on Sales, Advertisement and Public Relations. Interested canddiates can apply on the ...
Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.
Axios on MSN
Omnicom becomes biggest advertising company
Omnicom announced on Wednesday its long-awaited $13 billion acquisition of rival Interpublic Group (IPG) has finally closed, ...
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