Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Revamp your promotional marketing with eco-friendly giveaways. Transform ordinary gifts into impactful brand statements while ...

Businesses use promotional items to attract new customers, build relationships with existing customers, introduce new products, create brand recognition, motivate employees and celebrate company ...

As I mentioned in the previous installment of Promo Pointers, apparel is the largest category of promotional products, with T-shirts alone making up $4.5 billion – or 17.3% – of overall sales in 2023, ...

Commercial print service providers (PSPs) are exploring new revenue streams, with promotional products offering a lucrative opportunity. Matt Barnes, executive vice president at the Advertising ...