If management is not being authentic and true to the purpose, it runs the risk of a boomerang effect: generating hypocrisy, disengagement, and cynicism amongst company members. Company leaders at all ...

In Activate Brand Purpose, Scott Goodson and Chip Walker expose flaws in the prevailing thinking around purpose, and provide a new, deeply researched foundation and approach. It’s essential reading ...

Persons or entities that engage third parties to collect consumer debts they acquired when the debts were in default, known as "passive debt buyers," are "debt collectors" subject to the Fair Debt ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...