In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...

The Kaine for Virginia campaign launched new radio ads last week to reach a diverse coalition of Virginians. The ads highlight how Sen. Tim Kaine is delivering for Virginia through lowering costs and ...

Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania. Harris’ ads feature testimonials from Bob Lange, a farmer from Chester County, Pa., ...

As Congress debates whether to renew key provisions of the USA Patriot Act, outside interests are deeply involved. Among the strategies: radio advertisements for and against renewal of the law. This ...

Over-the-air radio captures 34% of total audio time and 64% of all ad-supported listening among adults 18 and older, Edison ...

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...