Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

The Kaine for Virginia campaign launched new radio ads last week to reach a diverse coalition of Virginians. The ads highlight how Sen. Tim Kaine is delivering for Virginia through lowering costs and ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania. Harris’ ads feature testimonials from Bob Lange, a farmer from Chester County, Pa., ...

Vice President Kamala Harris is taking no vote for granted. The Democratic presidential nominee continues her campaign to round up the tribal vote by running radio and television ads this week in ...