Over-the-air radio captures 34% of total audio time and 64% of all ad-supported listening among adults 18 and older, Edison ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

In a world with increasing screen fatigue, how can brands make a lasting impression? Audio listening is at an all-time high, with 98 million Americans spending 21% of their time engaging daily -- that ...

Amazon Ads and SiriusXM have announced an audio advertising partnership that will allow marketers using Amazon DSP to access SiriusXM’s digital audio portfolio — including Pandora and SoundCloud U.S.

The digital revolution might be here, but commercial radio networks are still overwhelmingly reliant on the old wireless to ...

Bauer Media Audio is turning up the volume on its European digital audio ambitions with an expansion of audioXi through ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is ...