Every swim is documented with group "shellfies", and professional mermaids stage elaborate underwater photo shoots with ...

Rainbow-clad costumed merfolk, along with their friends and fans, gathered Saturday at Poet’s Beach along Portland’s South Waterfront for the sixth annual Portlandia Mermaid Parade and Festival.

Rainbow Group has launched the global educational project Sea Academy by Mermaid Magic to raise awareness about the protection of the marine ecosystem.