In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers optimize ...

Today in mobile advertising, we are riding a wind of change and it is called real-time bidding (RTB). Because mobile is in real time, location-based, on-demand and quickly becoming the primary ...

Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid ...

It is what happens during the next step in the process of delivering a targeted ad, however, that has prompted renewed attention by regulators. The use of this information in real-time bidding ...

An optimized bid strategy ensures your ad appears to the right audience without overpaying ... Smart Bidding uses advanced machine-learning algorithms to optimize bids in real-time, adjusting for each ...

Here's an overview of why RTB or real-time bidding could make the difference in mobile, digital advertising's new frontier: ...

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...

Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.