In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers optimize ...

Today in mobile advertising, we are riding a wind of change and it is called real-time bidding (RTB). Because mobile is in real time, location-based, on-demand and quickly becoming the primary ...

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid ...

It is what happens during the next step in the process of delivering a targeted ad, however, that has prompted renewed attention by regulators. The use of this information in real-time bidding ...

An optimized bid strategy ensures your ad appears to the right audience without overpaying ... Smart Bidding uses advanced machine-learning algorithms to optimize bids in real-time, adjusting for each ...

Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

Here's an overview of why RTB or real-time bidding could make the difference in mobile, digital advertising's new frontier: ...

Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.