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Intense backlash to Matt Rife ad left makeup company ‘very surprised,’ brand executive says

The cosmetics brand published the ad on major social media platforms last week. The commercial featured Rife and drag queen ...

E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife ...
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Matt Rife brags about 'breaking record' amid backlash for starring in E.L.F. cosmetics ad

Controversial comedian Matt Rife seems like he's trying not to let the E.L.F. campaign backlash get to him with his recent ...

e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.