Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for ...

Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google said that in 2017, it expects to run entirely on renewable energy sources worldwide, which means its investments in wind farms could become the power to serve search engine queries and AdWords ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Mobile searches have increased by 400 percent over the last three years. If you are not advertising on mobile, you are missing out on potential customers. Google Adwords remains the biggest search ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

Google began testing targeted ad placement in AdWords accounts to those spending more than $500,000 or $6 million annually for products other than AdWords tools. The first ads began to appear for one ...

This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs, ...

Our friend Eric Wolfram recently supplied us with some good news for Google AdWords customers. Eric has always wanted to add dynamic headlines to his AdWords placements so that when a potential ...