This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne. Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it ...
[Asia Economy Reporter Yujin Cho] There is a unique foreign brand showing growth in the domestic toothpaste market, which has been known as the "graveyard of foreign brands." That brand is Sensodyne, ...
A typical YouTube campaign generates billions of data combinations that are impossible for any human to manually review (Source: LinkedIn) DoubleVerify, the industry’s media effectiveness platform ...
The body of our story starts in 2001, when GSK acquired the Sensodyne brand and identified its vast untapped potential. It concludes roughly 15 years later at the point where profit generated from the ...
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...
Haleon's household names such as Sensodyne and Paradontax toothpastes helped drive group revenue to £2.78bn. (Photo Illustration by Christof Koepsel/Getty Images) Consumer healthcare company Haleon ...
YORK, Pa., Jan. 7, 2011 (GLOBE NEWSWIRE) -- GlaxoSmithKline (GSK) and DENTSPLY International (Nasdaq:XRAY), a global leader in professional dental products, today announced that they have entered into ...
BUFFALO, N.Y. (WIVB) — A set of four popular toothpaste brands have been recalled from the shelves at Wegmans due to their potential for contamination with wood fragments. Officials recalled two tube ...
Sensodyne, a well-known oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest product innovation – Sensodyne Complete Protection+ Mouthwash. The ...
Toronto, ON, May 26, 2025 (GLOBE NEWSWIRE) -- With National Smile Day around the corner, new research from Sensodyne, the #1 dentist-recommended brand for sensitive teeth, reveals that more than 80 ...
The consultancy is GSK’s preferred design partner and its appointment to this project follows packaging refreshes for Sensodyne’s Rapid Relief product, which launched in July, and its core range, ...
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