TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...