Ahead of the iPhone 16 launch, resurgent Xiaomi took Apple's global smartphone sales second-place spot, but the slip is only temporary.

Xiaomi surpassed Apple in global smartphone sales for August 2024, marking its first return to second place since August 2021. This growth was driven by successful promotions in Latin America and a streamlined product lineup,

Xiaomi is continuing its strong momentum from the first half of year. Xiaomi claimed the number two spot in Counterpoint Research’s global

While its entry-to-mid-tier devices, particularly in the sub-$200 range, continued to perform well, Xiaomi also gained traction in the premium segment with the introduction of foldable and ‘ultra’ dev

Apple’s smartphone sell-through volumes declined during the same period, a month ahead of the launch of the iPhone 16 series.

Xiaomi's success is visible in the lower-priced segments, thanks to the popularity of its Redmi 13 and Note 13 series, which have helped Xiaomi gain market share across India, Latin America, Southeast Asia,