For customers, the partnership could make future Sony Bravia models more competitively priced while offering the same premium image quality.

However, Sony aims to leverage TCL’s advanced display technology development, global scale, and end-to-end cost efficiencies to expand its global reach and bring its TV, audio and home cinema products to a wider range of consumers – particularly those seeking more affordable options.

Sony and TCL’s 51–49 home-entertainment JV reshapes premium TV economics, margins, and control — with big implications for India’s price wars.

We got a sneak peak at Sony’s 2024 BRAVIA line-up of Mini LED and OLED 4K TVs and soundbars and there’s a lot to like here. Since its launch 68 years ago, Sony has established itself as a leader in TVs, projectors, HiFi and audio products, but its ...

Sony has a history of making excellent TVs, from the Trinitron CRTs of last century to the world’s first OLED nearly 20 years ago to 2016’s ZD9 mini-LED that delivered exceptional brightness and dimming control for the time.

Sony's TV refresh combines everything under the ‘Bravia,' with a new Bravia 3, 7, 8, and 9 TV selection that still includes the A95L QD-OLED as a solid choice. Reading time 5 minutes Sony’s latest TVs are getting updates in all the expected and the ...