While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony is moving forward with plans to give China's TCL control of its home entertainment business, including its premium ...

TCL taking majority control over the Sony TV business, including its iconic Bravia brand, is big business. Here's why it's ...

Sony and TCL’s 51–49 home-entertainment JV reshapes premium TV economics, margins, and control — with big implications for ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - ...

Sony is stepping back from direct control of its iconic Bravia TV business. The Japanese electronics giant has announced a ...

TCL will own 51% of the proposed joint venture and manage the manufacturing and sales of Sony's TVs and home audio devices ...

In a statement shared by Sony, it confirmed that the joint operation will "operate globally", and will ensure that TCL ...

Sony is diluting its home entertainment business by selling a 51% stake to TCL, forming a new global joint venture for Bravia ...

Sony has a history of making excellent TVs, from the Trinitron CRTs of last century to the world’s first OLED nearly 20 years ...