Sponsors who once embraced LGBTQ+ athletes and initiatives have turned away with devastating effect since President Donald ...

In 2021, California allowed college athletes to earn money, profiting off their name, image and likeness. University records show which student athletes are benefiting and how. This story was ...

Thanks to GOTRAX's sponsorship throughout the year, RSMG Select was able to expand access and opportunities for its players by fully supporting participation across its programs. The partnership ...

Growing NIL (Name, Image, Likeness) sponsorship deals for college athletes have now widely expanded to many advertising categories and are now valued at more than $1 billion, according to ...

When athletes betray their sponsors, it can cost them millions and damage their reputations irreparably. Here’s a look at ten times athletes’ personal actions destroyed their brand deals and sent ...

UPDATE: The Special Olympics of Madison County says it has been overwhelmed by community support after their event sponsor dropped out. All 1,200 volunteer spots have now been filled, and organizers ...

While energy drinks are typically known for associating with athletes in more fast-paced sports like Formula One racing, skateboarding or snowboarding, Rockstar Energy has expanded its roster of ...

Colin Smith (7) and Cole Anderson (4) signal one of the 14 three-pointers that UCSB made during its 96-77 men's basketball romp past Cal Poly at the Thunderdome on Feb. 27. Credit: Jeff Liang / UCSB ...

The Santa Barbara Independent republishes stories from CalMatters.org on state and local issues impacting readers in Santa Barbara County. $390,000 to Jaylon Tyson, a former basketball guard at UC ...

$390,000 to Jaylon Tyson, a former basketball guard at UC Berkeley, from a group of private donors. $3,000 to Jordan Chiles, a UCLA gymnast and Olympic gold-medal winner, from Grammarly, an AI writing ...