Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

EMG has launched a new tool to help dealerships create a marketing plan at the local level. The retail automotive streaming ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Over the course of the last few months, I've had the opportunity to review various marketing plans. Often, the plans fell into one of two categories. One group comprised brief documents containing ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Digital marketing strategy is often a part of an overall strategic marketing plan that incorporates both digital and traditional (offline) approaches. Common digital techniques include search engine ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...