Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves ...

Facebook and Netflix. “There is no doubt about the enormous impact platforms like TikTok, YouTube and Meta have on media consumption in the US,” noted Rua Aguete, also commenting on the significant ...

You could be forgiven for thinking the remarks applied to the viral-video app, though. Over the past five years TikTok has become a kind of Pringles Potato Chip of digital watching: Once you pop, you ...