A new reel app is going to come on Instagram. Which is going to give tough competition to Chinese TikTok. TikTok is under threat in America. In such a situation, Meta has started preparing to win. Instagram can launch a separate app for reels in the market.

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form video feature,

Every social media service wants a chunk of TikTok's US customers. Meta - the Chinese-owned service's biggest rival - is fighting that battle on several fronts.