With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

This bilateral approach can help you continue to grow and build on TikTok while also minimizing your audience's reliance on ...

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

Having already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Oracle, Microsoft and Amazon are among those looking at partnering with the app. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

TikTok offers unique growth opportunities for companies and individuals seeking new customers via social media marketing. Its ...

The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...

Consumers agree, with six in 10 believing UGC feels more authentic than any other form of marketing. TikTok is often ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual ...