In an inquiry brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The ...

The U.K.'s Advertising Standards Authority has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth.

An image from a Colgate advertising campaign that show that Colgate logo with teeth. The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark.

Texas Attorney General Ken Paxton has announced an investigation into Procter & Gamble and Colgate-Palmolive over alleged deceptive advertising practices related to fluoride in children’s ...

The company spent $202 million on toothpaste advertising last year in the U.S., a 76% increase over the year before, while Colgate spent one-third as much, $67 million, only 5% more than it spent ...