You’ve probably already heard of marketing automation. But what is it exactly? According to Forrester, marketing automation is defined as: “tooling and process that help generate new business ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?" Marketing automation software helps a ...

Small and medium-sized businesses (SMBs) have been slow to adopt process automation marketing tools, but nearly three-quarters report revenue growth above plan, compared with only 53% of those who ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses often invest great resources in acquiring licenses and implementing sales CRM and ...

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

Opinions expressed by Entrepreneur contributors are their own. Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase ...

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...