Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...
Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...
A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells. Although the smart home products industry is projected to hit $537 billion by ...
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