Spooky season is here, so it’s no surprise the moodiest makeup looks (think grunge or dark feminine) are popping up on my feed. Whether Gen-Zers are pushing for smudged eyeliner looks or NYFW is ...

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are meant to be broken, with new options for shimmery highlighters for ice queens ...