The result is a proprietary digital twin platform that allows retailers to design, test, and validate complete store ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Brick-and-mortar retailers are under tremendous pressure from the e-commerce boom and ...

Reality Interactive spent 2013 decking out 20 Time Warner Cable (TWC) stores around the country with small-scale digital signage and interactive displays. In March 2014, the TWC Flagship Store in NYC ...

Expanding its Walmart Realm experience with Emperia, Walmart has added four new virtual shops for the holidays, inspired by Pinterest and TikTok trends, according to details emailed to Retail Dive.

SpreeAI celebrates a $1.5 billion valuation as it prepares for groundbreaking partnerships and game-changing innovation. NEW YORK, May 7, 2025 /PRNewswire/ -- SpreeAI, a leader in fashion tech ...

Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied to its NFT-based UNDW3 (pronounced “underwater”) loyalty ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...