Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...

— Products are chosen independently by our editors. Purchases made through our links may earn us a commission. Any person who wears a bra knows that the best part of the day is taking the said bra off ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Every lingerie-lover knows that having a strapless bra in your arsenal is a must. It’s arguably the most versatile underwear style, giving a seamless bare appearance underneath every neckline — from ...