Claudia Butzky, Warner Records’ senior VP of brand partnerships, was getting ready to start her weekend on May 8 when a seemingly impossible request for one of her artists to be part of an ad campaign ...

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising ...

In an effort to build on the trust factor for its brand reputation, the pill-dispensing colossus has announced its newest venture into the health resource realm, “Walgreens Presents RxTV.” ] The ...

As promised, Walgreens has reached the point where COVID-19 vaccine supply is outstripping demand enough to turn on marketing. This Sunday, the Deerfield-based drugstore chain will begin airing a ...