The retailer is focusing on the wives and girlfriends of players who are also celebrated in their own careers.

Taylor Swift has made many women interested in the NFL. Here's how the league and advertisers are hoping to convert them to ...

Abercrombie & Fitch, the official fashion partner of the NFL, launched 'In Her Own League,' a campaign designed to celebrate the women who are shaping a new wave of fashion in football.

To help achieve that, the NFL has turned to technology in recent years, partnering with Amazon Web Services on an injury ...