One day late in September, Lamarr Wilson sat down in his Los Angeles home office and recorded himself taking a new iPhone 7 out of the box. "I gotta tell you. I like this matte black. I don't want to ...

Unboxing videos are all the rage — and so are the toys that inspired them. Toys like L.O.L. Surprise! dolls or Ryan's World Super Surprise Safe are likely to top many kids' holiday wish lists this ...

Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement. He pauses for a second before grinning widely into the camera ...

Clips of tech-fiends unwrapping new models of cell phones first began turning up on the Internet about a decade ago. Since then, an entire world has blossomed around the unboxing video, with whole ...

It’s no secret that children today are navigating a more complicated media ecosystem than prior generations. One notable change is evident in the types of commercial messages that children encounter ...