Millennials may find the so-called ‘Gen Z stare’ irritating, but others say it’s justified. Debate over the so-called Gen Z stare is the latest conversation on TikTok to capture people’s attention. But like so many viral social media moments, generations from millennials to boomers have a very different take on things.

Deja Foxx, a 25-year-old political content creator who has over 395,000 followers on TikTok, is running for Democratic nomination in Arizona’s 7th District after only turning the minimum age to serve in Congress in April.

Banarsë compared it to the "Millennial Pause," a brief moment of silence before speaking in a video, adding that today's social quirks go viral more quickly. Banarsë added that the stare is part of Gen Z's move toward authenticity and boundary-setting—where emotional labor isn't automatically performed to meet outdated norms.

TikTok loves to argue — and the latest spat is over the so-called Gen Z stare. You might have a few questions like: 1) what's the Gen Z stare? and 2) why is TikTok fighting over this? and 3) who would spend their time fighting over this?

I F YOU THOUGHT a reusable water bottle was a plain, boring receptacle—brought out of the cupboard only for long hikes—then you would be wrong. For Gen Z, a water bottle is both a necessity and a fashion statement. Social media are awash with videos of tumblers. The hashtag #WaterTok has 2.5bn views on TikTok.

A new survey by PartnerCentric asked 1,000 people about their online shopping habits. And it's bad news for Google.

Millennial model and content creator Kaila Uli is going viral for calling out TikTok’s troubling obsession with the “Y2K skinny” aesthetic — a look she says glamorizes the brutal body standards that dominated the late ‘90s and early 2000s.