While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and ...

Pat Cummins has returned to bowling as he prepares for the IPL next month and the build-up to the World Test Championship ...

Once a sport defined by tradition and endurance, cricket is now at the center of a modern gold rush. The explosive growth of ...

With the IPL 2025 set to start on March 21, Mahendra Singh Dhoni landed in Chennai to join the Chennai Super Kings camp, ...

By Munsif Vengattil, Aditya Kalra and Sai Ishwarbharath BBENGALURU (Reuters) - After striking an $8.5-billion media merger ...

The Indian Premier League (IPL) is a franchise-based Twenty20 cricket tournament organised by the Indian board (BCCI).

MS Dhoni is set to play his 18th IPL season with Chennai Super Kings (CSK), and has reportedly made an important change to ...

The Reliance-Disney joint venture will no longer offer completely free streaming for IPL cricket matches and will adopt a ...

Pat Cummins is confident he will be fit for the forthcoming Indian Premier League season, as he continues his recovery from ...

In a move that could revolutionize sports marketing, Mukesh Ambani's Reliance Group has introduced a groundbreaking 'brain mapping' technology ...