Kawaii is anime's cutest side: from the hamster-sized sweat droplets when someone is stressed, to the iridescent blushing when someone is embarrassed. Its ultimate embodiment is the chibi, a style ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

A new wave of Namco x Sanrio toys has the translucent ghosts from Pac-Man running about their maze wearing hats based on ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Starbucks x Hello Kitty Merchandise collection includes lineup of cute merchandise for fans to enjoy the holiday season.

On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

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Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Those of you who watched season 13 of "Shark Tank" might remember Kawaii Lighting: a company that designs and sells unique ring lights. Several companies have been trying to capitalize on the ...

An iconic cafe and show venue that symbolizes Japan's kawaii pop culture, and is beloved by tourists and celebrities, has shut its doors in Tokyo after business dried up as a result of the COVID-19 ...

KYOTO—A sign on a train platform directs visitors to “The Future,” a pink-colored venue filled with cuteness that has made ...