Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome ...

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

Google announced today that “Privacy Sandbox for the Web” has reached general availability (GA) in Chrome. This GA milestone, which is expected to hit 100% in the ...

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is ...

Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie ...

Google today launched the Privacy Sandbox for Android. The intention is to make ad tracking on Android more secure and private without using the “blunt” method ...

After several months of developer previews, Privacy Sandbox is entering beta for Android 13 early next year so that developers can more widely test “private ...

Microsoft's long-standing commitment to privacy and in the evolving ecosystem will leverage its extensive advertising expertise and privacy-first principles to build solutions that change how targeted ...

It looks like there is finally some movement on Google’s Privacy Sandbox initiative. The initiative, first announced in August 2019, was intended to replace third ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced the successful completion of development of an end-to-end audience management solution utilizing Google’s ...

Google has announced plans to strengthen user privacy on Android with a new initiative that will put an end to cross-app tracking on Android over the next two years, making it more difficult for ...