If the question you have this week is: "Which pair of retro basketball shoes should I buy?" Then, maybe the answer is, well, ...

In 2023, Reebok made some noise when they announced that NBA legends Shaquille O’Neal and Allen Iverson would be taking over ...

Allen Iverson earned $155 million during his 17-year NBA career but his fast lifestyle off the court saw him blow through the ...

Netflix is producing a series, "Power Moves with Shaquille O'Neal" showing his and Allen Iverson efforts to help revitalize ...

Shaquille O'Neal and Allen Iverson are spearheading Reebok's resurgence in a new Netflix docuseries, "Power Moves," ...

Shaquille O'Neal and Allen Iverson are teaming up for a new Reebok docuseries on Netflix, and it's one hoops and sneakerheads will definitely enjoy.

Shaquille O’Neal and Allen Iverson lead Reebok's ambitious revival in the upcoming Netflix docuseries, Power Moves, ...

Arkansas commit Darius Acuff Jr. stood above the rest at the 2025 Iverson Classic, earning MVP honors and landing a major NIL ...

Since former brand endorsers and NBA legends Shaquille O'Neal and Allen Iverson returned to Reebok to help rebuild their basketball business, there has been a massive shift in the industry.

The company said that Osifeso will oversee all facets of the basketball division, with an emphasis on creative direction.