Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to ...

Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within Google Search. Google said ...

The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Thid designation of Google Search could reshape how advertisers buy, measure, and compete for visibility across search and ...

AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of ...

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. Few companies dedicate resources to GEO, despite recognizing its ...

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of ...

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still ...