Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...

Access limited free articles a month after free, fast registration.

In an age where information flows faster than verification, consumer scepticism has become more than a passing trend—it denotes a fundamental shift in how audiences interact with brands. While the ...

Chosen Skincare, a Chennai-headquartered dermo-cosmetic brand founded by Dr Renita Rajan, celebrated its fifth anniversary by announcing a rebranding exercise recently. The rebrand that constitutes a ...

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the conversation, says itch's co-founder and creative head.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.