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According to the study, 69% of consumers will increase their use of social media for shopping, followed by 68% for video platforms like YouTube and 60% for e-commerce/retail sites.

With over a decade of experience, Das has previously led Levi Strauss & Co. as Senior Director - Marketing and Brand Experience for South Asia, the Middle East & Africa.

Before her new role as Head of Marketing for India, Sri Lanka & Bangladesh, she worked at DBS Bank as SVP Marketing, after a decade at J. Walter Thompson.